Are you wondering how much you should spend on marketing? It’s not a definite answer. It depends on your goals, budget, and your time. That’s why it’s important to schedule a free assessment. I need to understand where you want to take your company.
Recommended Digital Marketing Spend
A report by Forrester states 68% of buyers prefer to research on their own online. That means that customers have researched your business online through reviews, social media, YouTube, and on your website, even if they initially heard about you from family or friends. I know you don’t want to be the last one without an online presence. And that you don’t want to make the mistake of losing new or even current customers.
So, where do you start? If you have an annual sales revenue of $1 million, you could follow the Basic Monthly Marketing Spend example. If you want a better online presence and not be left in the dust, the Wiser Monthly Marketing Spend would be a great start.
I know, $1,250 a month sounds like a lot of money. But if you make $1 million annually, the Basic package is 1.5% of your sales revenue, and the Wiser package is only 4.8%, both pretty lean compared to the national average.
Web Strategies reports average marketing spending tends to fluctuate between 6.5% to 10%. The latest CMO survey showed 9.8% of revenue for the average marketing spend, with Business to Consumer (B2C) service companies devoting 15.6% of revenue to marketing, and Business to Business (B2B) product companies spending only 8.6% of revenue.
Plan-It Earth Creative is open and honest and will help you accomplish your goals and invest in your future. I will not take advantage of your time or money. You have my word.
“68% of buyers prefer to research on their own, online.”
What Does My Pricing Offer?
First and foremost, Plan-It Earth Creative focuses on strategy. I ask questions and listen about where you want to be in the future and help you achieve those goals.
Can I guide you towards your goal if you have a capable, outstanding team already? Absolutely. Can I physically do the work for you? I can do that too. The following list is the main categories that get my attention.
Have you ever counted how many social media platforms there are? I know you are capable of posting, but is it strategic? Relevant? Do you have time for it?
I love Powerpoint. But it’s not meant for producing high-end publications. I use Adobe Creative. And I partner with talented experts in photography and video so I can have all your bases covered.
I have more than 20+ years of design experience. I’ve designed for healthcare, education, and manufacturing organizations.
If you trust me with your social presence, you will receive relevant and meaningful posts (Facebook, Instagram, LinkedIn, etc.) when you opt for a monthly retainer.
A website with custom features like eCommerce, online appointments, and hundreds of pages could cost you thousands of dollars. But I stick to short, sweet, and simple websites.
Website hosting is a beast of its own.
I can outsource to our valued web hosting partners or work with platforms like HostMonster or GoDaddy.
Once you design a website, you can’t leave it stagnant and you can’t leave it unsecured. Plan-It Earth can update content but leave the technical support and security to the experts. I know my place and I’m only a copier of code, not a coder.
*A six-month commitment is required in order to quantify our strategy efforts and allow enough time to gather sufficient data for reporting. A 60-day cancellation notice is required to make a smooth transition if you find another agency or allow for training if you want to tackle it yourself.
How Much Do I Cost?
My prices vary depending on the project and whether you want me as a consultant, strategist, or designer. I also consider your budget and make a judgment call. I don’t and won’t ever have set pricing across the board. My price also depends on how often you want me available. Do you want instant results and access to me 24/7? That comes with a higher price.
If you are a small business owner, you are the perfect fit for Plan-It Earth Creative. Contact me right away for a free consultation! Let’s start talking about your business goals and budget.