How much should you spend on marketing?
Don’t be surprised. You won’t get a straight answer, because it depends on your goals and budget. The price depends on your goals, your outreach, and sales revenue. If you are willing to spend at least $1,250 a month on marketing, it’s a good beginning budget.
It doesn’t have to be a year-long commitment initially. Plan-It Earth Creative can run a six-month contract so you feel comfortable about the new investment you’re making.
Why $1,250? It’s the lowest amount we can work with and still receive adequate results for your business. This price covers basic consulting (strategy, planning, research, and putting it into action).
Could the basic marketing package include a website? It’s possible, but it depends on how you want your website to look, how many webpages it will have, and the complexity.
Can it include digital advertising? Not for Google, YouTube, or Bing platforms. For those, we require at least $1,500 per month to spend.
That’s an extra $18,000 a year. You can see how things start to add up.
We know every business has different values and goals. That’s why your FREE assessment is needed first to understand where you want to take your company.
What about search engine optimization (SEO)? Creating an SEO page could be included in the basic package. A well-written focused webpage is so critical for companies that have an online presence.
A report by Forrester states 68% of buyers prefer to research on their own, online. That means that customers have researched your business online through reviews, social media, YouTube, and on your website, even if they initially heard about you from family or friends.
“68% of buyers prefer to research on their own, online.”
Recommended Digital Marketing Spend
How would your money be spent if you invested at least $1,250 a month? If you have an annual sales revenue of $1 million, you could follow the Basic Monthly Marketing Spend example. If you want a better online presence and not be left in the dust, the Wiser Monthly Marketing Spend would be a great start.
We get it. It sounds like a lot of money. But if you make $1 million annually, the Basic package is 1.5% of your sales revenue, and the Wiser package is only 4.6%, both pretty lean compared to the national average.
Web Strategies reports average marketing spending tends to fluctuate between 6.5% to 10%. The latest CMO survey showed 9.8% of revenue for the average marketing spend, with Business to Consumer (B2C) service companies devoting 15.6% of revenue to marketing, and Business to Business (B2B) product companies spending only 8.6% of revenue.
We know you don’t want to be the last one without an online presence. And that you don’t want to make the mistake of losing new or even current customers.
Plan-It Earth Creative Services is a transparent and honest consulting agency that accomplishes your goals and invests in your future. We will not take advantage of your time or money. You have our word.
Marketing Pricing Guide
Strategy & Consulting Only
$950* a month
First and foremost, Plan-It Earth Creative Services focuses on strategy. We ask questions and listen about where you want to be in the future and help you achieve those goals.
Can we guide you towards your goal if you have a capable, outstanding team already? Absolutely. Can we physically do the work for you? We can do that too. Our pricing is below for tangible actions.
Have you ever counted how many social media platforms there are? We know you are capable of posting, but is it strategic? Relevant? And do you have time for it?
If you trust us with your social presence, you will receive ten relevant and meaningful posts on three accounts (Facebook, Instagram, Twitter, or LinkedIn) for $500 a month.
YouTube, Snapchat, TikTok, and Pinterest are beasts of their own and priced separately.
$5,000* to $50,000 one-time
One-time fees begin at $5,000 for a simple website and can reach anywhere from $20,000 to $40,000 for a more prominent website with custom features like online appointments.
If you want an eCommerce website with hundreds of products, pricing can run up to $55,000.
With us, you get strategy and optimization. You won’t find that with a freelancer or a do-it-yourself website like Square or Wix. However, we have dabbled in those before. Who hasn’t?
$500* to $2,500 monthly
Don’t forget about monthly website maintenance. Once you design a website, you can’t leave it stagnant.
Our monthly maintenance fees start at $500 a month and could run up to $2,500 a month, depending on the number of webpages your site has.
Website maintenance could include proofing your site to ensure your articles, blogs, and images are current and accurate. We also keep an eye on web traffic and incorporate lead generation software.
$500* per page
What is SEO? It stands for search engine optimization and is the practice of increasing traffic to your website through non-paid search engine results.
For $500, we create a strategically researched SEO page for your website or edit an existing page to make the content more relevant, user-friendly, and searchable.
Additional costs will occur if we are physically posting to your website. Pricing will also increase based on your sales revenue.
Digital ads. Possibly a necessary evil. They are on your computer and even on your phone! They might be annoying to you, but there’s no denying their influence.
We have partnered with the best digital marketing agency in the Midwest, who will do it right. Yes, we are biased, but their certified and degreed experts speak volumes.
And with one of the most diverse teams we’ve seen in Northern Indiana, you’ll get inclusive marketing not found in other agencies.
We love Powerpoint. But it’s not meant for producing high-end publications. We use Adobe Creative, which can meet all of your digital and print demands.
Plan-It Earth Creative has 20+ years of design experience. We’ve designed for healthcare, education, and the RV industry. Check out our work here.
If we can’t design it ourselves, we partner with local experts who go above and beyond in photography and video. You’ll always receive an estimate before work begins.
*Plan-It Earth Creative Services requires a minimum spend to begin services.
**A six-month commitment is required in order to quantify our strategy efforts and allow enough time to gather sufficient data for reporting. A 60-day cancellation notice is required to make a smooth transition if you find another agency or allow for training if you want to tackle it yourself.
You Can Exhale Now
So now you’ve seen our pricing. Have you punched in some numbers on your calculator already and can’t even fathom investing $15,000 towards marketing? Can’t justify spending that much and need to do it yourself with free resources and tutorials? We completely understand.
But if you are a small business owner who earns less than $1M in revenue, we can still help. Contact us right away for a free consultation! Let’s start talking about your business goals and budget.
Let’s Get Started!
If you’re ready, fill out the form to get a free marketing audit. Give us your wants and needs. If you don’t know what you want, Plan-It Earth Creative can:
- Help you plan
- Design your marketing materials
- Implement your goals
- Promote your brand
Text or Call
Texting is great, but we can talk it out too! Our number is 574-400-5111.
Monday through Friday
9 a.m. to 5 p.m.