How much should you spend on marketing?
Don’t be surprised. You won’t get a straight answer, because it depends on your goals and budget. The price depends on your goals, your outreach, and sales revenue. If you are willing to spend at least $1,250 a month on marketing, it’s a good beginning budget.
It doesn’t have to be a year-long commitment initially. Plan-It Earth Creative can run a six-month contract so you feel comfortable about the new investment you’re making.
Why $1,250? It’s the lowest amount we can work with and still receive adequate results for your business. This price covers basic consulting (strategy, planning, research, and putting it into action).
Could the basic marketing package include a website? No. It’s a separate charge.
Can it include digital advertising? Not for Google, YouTube, or Bing platforms. For those, you need to invest an additional $1,500 per month.
That’s an extra $18,000 a year. You can see how things start to add up.
We know every business has different values and goals. That’s why your FREE assessment is needed first to understand where you want to take your company.
What about search engine optimization (SEO)? Creating an SEO page could be included in the basic package. A well-written focused webpage is so critical for companies that have an online presence.
A report by Forrester states 68% of buyers prefer to research on their own, online. That means that customers have researched your business online through reviews, social media, YouTube, and on your website, even if they initially heard about you from family or friends.
“68% of buyers prefer to research on their own, online.”
Recommended Digital Marketing Spend
How would your money be spent if you invested at least $1,250 a month? If you have an annual sales revenue of $1 million, you could follow the Basic Monthly Marketing Spend example. If you want a better online presence and not be left in the dust, the Wiser Monthly Marketing Spend would be a great start.
We get it. It sounds like a lot of money. But if you make $1 million annually, the Basic package is 1.5% of your sales revenue, and the Wiser package is only 4.8%, both pretty lean compared to the national average.
Web Strategies reports average marketing spending tends to fluctuate between 6.5% to 10%. The latest CMO survey showed 9.8% of revenue for the average marketing spend, with Business to Consumer (B2C) service companies devoting 15.6% of revenue to marketing, and Business to Business (B2B) product companies spending only 8.6% of revenue.
We know you don’t want to be the last one without an online presence. And that you don’t want to make the mistake of losing new or even current customers.
Plan-It Earth Creative Services is open and honest and will help you accomplish your goals and invest in your future. We will not take advantage of your time or money. You have our word.
Marketing Pricing Guide
Strategy & Consulting Only
$950* a month
First and foremost, Plan-It Earth Creative Services focuses on strategy. We ask questions and listen about where you want to be in the future and help you achieve those goals.
Can we guide you towards your goal if you have a capable, outstanding team already? Absolutely. Can we physically do the work for you? We can do that too. Our pricing is below for tangible actions.
Have you ever counted how many social media platforms there are? We know you are capable of posting, but is it strategic? Relevant? And do you have time for it?
If you trust us with your social presence, you will receive five relevant and meaningful posts on three accounts (Facebook, Instagram, Twitter, or LinkedIn) for $500 a month.
YouTube, Snapchat, TikTok, and Pinterest are beasts of their own and priced separately.
$3,500* to $50,000+ one-time
One-time fees begin at $3,500 for a simple website and can go up to $50,000 or more for a robust website with custom features like eCommerce, online appointments, and hundreds of product pages.
Website hosting is a beast of its own. Annual hosting starts at $600.
With us, you get strategy and optimization. You won’t find that with a freelancer or a do-it-yourself website like Square or Wix. However, we have dabbled in those before. Who hasn’t?
We love Powerpoint. But it’s not meant for producing high-end publications. We use Adobe Creative, which can meet all of your marketing needs.
Plan-It Earth Creative has 20+ years of design experience. We’ve designed for healthcare, education, and the RV industry. Check out our work here.
If we can’t design it ourselves, we partner with local experts who go above and beyond in photography and video. You’ll always receive an estimate before work begins.
What is SEO? It stands for search engine optimization and is the practice of increasing traffic to your website through non-paid search engine results.
We currently outsource this to the real SEO strategists. They will research your industry, create a SEO page for your website or edit an existing page to make the content more relevant, user-friendly, and searchable.
Pricing usually starts at $1000 per SEO page. Additional costs will occur if we are physically posting to your website. Pricing will also increase based on your sales revenue.
Digital ads. Possibly a necessary evil. They are on your computer and even on your phone! They might be annoying to you, but there’s no denying their influence.
We partner with the best digital marketing specialists in the area. How are we involved? We represent you and make sure the agency we work with is targeting your demographic and conveying your company or product correctly.
The lowest we’ve seen for a small local business with a revenue of $1 million is $1500 a month. Be prepared to invest up to $18,000 like mentioned earlier.
Don’t forget about monthly website maintenance. Once you design a website, you can’t leave it stagnant and you can’t leave it unsecure.
Monthly maintenance fees typically run anywhere from $500-$2,500 a month, depending on the number of pages your website has. The term “website maintenance” could include proofing your site, adding content when needed, 24/7 technical support, digital reports on web traffic and/or lead generation software.
Plan-It Earth Creative can update content but we leave the technical support and security to the experts.
*Plan-It Earth Creative Services requires a minimum spend to begin services.
**A six-month commitment is required in order to quantify our strategy efforts and allow enough time to gather sufficient data for reporting. A 60-day cancellation notice is required to make a smooth transition if you find another agency or allow for training if you want to tackle it yourself.
You Can Exhale Now
So now you’ve seen our pricing. Have you punched in some numbers on your calculator already and can’t even fathom investing $15,000 towards marketing? Can’t justify spending that much and need to do it yourself with free resources and tutorials? We completely understand.
But if you are a small business owner who earns less than $1M in revenue, we can still help. Contact us right away for a free consultation! Let’s start talking about your business goals and budget.
Let’s Get Started!
If you’re ready, fill out the form to get a free marketing audit. Give us your wants and needs. If you don’t know what you want, Plan-It Earth Creative can:
- Help you plan
- Design your marketing materials
- Implement your goals
- Promote your brand
Text or Call
Texting is great, but we can talk it out too! Our number is 574-400-5111.
Monday through Friday
9 a.m. to 5 p.m.